Scale - Careers
VP Brand Marketing Growth
Scale is a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Through our proprietary eCommerce and digital marketing engine, Scale transforms consumers’ end-to-end online shopping experience while increasing brand loyalty and retention. Scale’s growing portfolio of five brands and 100+ products helps hundreds of thousands of people live healthier lives.
We are looking for a leader with a proven track record of DTC brand growth to own the brand strategy and growth plans for all of our brands (currently 5). The right candidate will be a brand visionary, a charismatic leader, and have an entrepreneurial mindset.
- Oversee the development of brand growth strategy for each of the brands
- Responsible for brand budgets and monitoring KPIs related to performance.
- Drive Brand re-design efforts
- Lead the brand teams including the Creative Brand Managers, the Associate creative directors, social media & influencer teams, as well as the design and content teams. Help mentor employees, oversee prioritization of efforts, and ensure adoption of best practices within each team.
- Lead collaboration of brand teams and other departments across the company to ensure that the brand carries across all customer touch points. This includes collaborations with the following teams:
- Media buying/acquisition
- Product marketing
- Product development
- eCommerce Marketing team (CRO)
- 15+ years experience including
- managing growth & brand of a D2C ecommerce health, wellness, or beauty brand/s
- Proven record of managing brands of $50M+ sales per year
- Launching brands and growing them to maturity
- Understanding of all digital marketing channels (social, paid, etc)
- 5+ years experience managing people
What We Offer:
- Competitive Salary dependent on experience
- Fully Remote working position
- Monthly working from home stipend
- Excellent Medical, Dental, Vision and Life Insurance
- Generous Paid Time Off program
- Plus more!
If you are interested, please send your CV to firstname.lastname@example.org.