Scale - Careers

VP Brand Marketing Growth

Scale is a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Through our proprietary eCommerce and digital marketing engine, Scale transforms consumers’ end-to-end online shopping experience while increasing brand loyalty and retention. Scale’s growing portfolio of five brands and 100+ products helps hundreds of thousands of people live healthier lives.

We are looking for a leader with a proven track record of DTC brand growth to own the brand strategy and growth plans for all of our brands (currently 5). The right candidate will be a brand visionary, a charismatic leader, and have an entrepreneurial mindset.

Sample responsibilities:

  • Oversee the development of brand growth strategy for each of the brands
  • Responsible for brand budgets and monitoring KPIs related to performance. 
  • Drive Brand re-design efforts
  • Lead the brand teams including the Creative Brand Managers, the Associate creative directors, social media & influencer teams, as well as the design and content teams. Help mentor employees, oversee prioritization of efforts, and ensure adoption of best practices within each team.
  • Lead collaboration of brand teams and other departments across the company to ensure that the brand carries across all customer touch points. This includes collaborations with the following teams:
    • Media buying/acquisition
    • Retention/Lifecycle
    • Product marketing
    • Product development
    • eCommerce Marketing team (CRO)

Relevant Experience:

  • 15+ years experience including
    • managing growth & brand of a D2C ecommerce health, wellness, or beauty brand/s
    • Proven record of managing brands of $50M+ sales per year
    • Launching brands and growing them to maturity  
    • Understanding of all digital marketing channels (social, paid, etc)
    • 5+ years experience managing people

What We Offer:

  • Competitive Salary dependent on experience
  • Fully Remote working position
  • Monthly working from home stipend
  • Excellent Medical, Dental, Vision and Life Insurance
  • Generous Paid Time Off program
  • Plus more!

If you are interested, please send your CV to recruitment@scale.tech.