Scale - Careers

Marketing Coordinator (Brand Marketing)

Scale is a tech-driven, direct-to-consumer platform that develops and deploys cutting-edge consumer brands from concept to scale, efficiently, profitably and quickly. We are obsessed with perfecting our proprietary technology, processes and methodologies that allow for rapid growth, from inception to SCALE.

Together we have a lifetime of experience in health, nutrition, entertainment, advertising, creative, media buying, strategy, performance optimization, and leadership. We have achieved success that has resulted in thousands of lives changed and millions of dollars in revenue.

We are looking for a dynamic Marketing Manager to support two of our company's biggest brands. Your main responsibilities include conducting market research, producing promotional materials, social media strategy and being a liaison between departments. You will work cross functionally on everything from product development to owning reputation management.  In this role, you will report directly to our Creative Brand Manager to ensure the brand's tone, mission, vision, values and stories are woven into every thread of the customer journey.

Core responsibilities:

  • Complete Market Research for target demographic, competition and product positioning
  • Support product launches and product launch schedule ensuring all necessary content is created, product development is on track and communication with project managers 
  • Own Reputation Management of the brand by acquiring testimonial videos, positive product reviews, influencer, PR mentions and celebrity endorsements
  • Drive NPS and customer satisfaction by diving into contributing factors and solving customer pain points
  • Create new product merchandising opportunities through upsells, cross sells and applicable services (such as educational content)
  • Work alongside the content creation team to create dynamic, unique and engaging content while ensuring that all content has user journeys optimized for lead prospecting and conversion
  • Own PR/Charity contact, amplifying the reach of all owned and earned media and fulfill  product requests, payments, asset integration and the creation of marketing materials
  • Create assets for and support overall social strategy for platforms including Instagram, Facebook and TikTok
  • Work with the Creative Team to define and meet KPIs, analyze data, communicate results to key stakeholders and implement learnings in future campaigns
  • Ensure partner content is brand-right, with a nuanced understanding of brand voice, look and feel
  • Work directly with our ecommerce websites on product page copy, SEO, optimizations
  • Scope new projects and work cross functionally to ensure details and deliverables are fleshed out in a timely manner

Requirements:

  • Min 5 years experience on the creative side of a D2C ecommerce wellness/lifestyle or supplement brand(s)
  • Min 4 years of demonstrated growth in influencer relationships
  • Min 4 years experience managing social media and content creation
  • Experience managing reputation management including online-review aggregators, comparison websites and assisting SEO with meta-data for branded terms
  • Strong knowledge of digital marketing tools and experience with research methods using data analytics software
  • You are a self-starter, a driver and you form great working relationship with peers; a positive, can-do attitude is a must

What We Offer:

  • Competitive Salary - DOE
  • Medical, dental, vision and life insurance
  • 401(k)
  • Paid parental leave
  • Generous paid time off (PTO)
  • Company events/Fun Work Culture
  • Yoga/Mediation Breaks
  • End of Year Company Bonus
  • Remote working environment

If you are interested, please send your CV to recruitment@scale.tech.