Scale - Careers

Manager, eCommerce CRM

About the Company:
Scale is a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Through our proprietary eCommerce and digital marketing engine, Scale transforms consumers’ end-to-end online shopping experience while increasing brand loyalty and retention. Scale’s growing portfolio of five brands and 100+ products helps hundreds of thousands of people live healthier lives.

About the job:
We are looking to expand our email marketing team that handles various lifecycle marketing initiatives across our 5 brands.


Collaborate with executives from across the company to drive LTV, retention, & engagement through email & SMS marketing campaigns.  


This position is perfect for experienced marketing managers who are comfortable supervising a team while taking their own strategic skills to the next level while building large-scale ecommerce lifecycle marketing teams.  

Sample Responsibilities: 
- Own lifecycle marketing campaigns and other email/SMS campaigns that support large company initiatives, from strategy to development to post-deployment performance analysis. Specifically:
      - Create segmentation and messaging strategies and A/B and cohort testing strategies for your campaigns
      - Write creative briefs and host kick-off meetings with copy, design and email/SMS development resources. Review creatives and ensure work stays on schedule to meet deployment dates.
      - Write audience requirements and triggered campaign requirements for development resources to follow when building out campaigns 
      - Work closely with Brand Managers, Creative team, Project Managers, Compliance/Legal team to ensure messaging is on-brand, on time and uses compliant language
      - Review and QA email and SMS campaigns, and even landing pages where applicable 
      - Prepare & present reports on your campaigns including test results, learnings, recommendations for next steps
- Meet or exceed revenue, engagement, repurchase rate and subscription adoption & churn goals
- Migrate and manage transactional autoresponder emails from our ecommerce platform to our ESP so they can be tracked, tested and optimized.
- Review campaign data to strategize new opportunities for future campaigns
- Strategize and execute email-engagement and/or SMS-engagement tactics to keep customers and leads engaged in these channels and curb customers from going back through paid digital channels.

Requirements:

- 4+ years experience in Lifecycle Marketing, CRM, or Loyalty marketing for an ecommerce business or ecommerce dept within an omni-channel business 
- Experience with Email Service Providers (ESPs), database segmentation queries and triggered customer journeys, to be able to write clear requirements for development resources to follow
- Experience architecting A/B and cohort tests to isolate the variables that will prove a hypothesis right or wrong.
-Experience managing & training staff
- Proficiency with Excel and analytics platforms like Tableau or Sisense. Analytical skills to interpret campaign data, draw insights, formulate new strategies from those insights, and present recommendations.
- Expert knowledge of conversion funnel metrics and email/SMS-specific metrics
- Strong written and verbal communication skills
- Self-starter and independent while also a strong team player

Desired but not required:

- SMS experience

Why you should join Scale:

We are passionate about harnessing technology to drive business results. We collect and process large amounts of data to inform business decisions on a daily basis. You will be working alongside experienced data analysts, while having regular interactions with business executive

 

What We Offer:

- Work from home + Monthly WFH stipend
- Competitive salary commensurate with Years of Experience
- Excellent Medical, dental, vision and life insurance
- 401K match
- Generous Paid Time Off

If you are interested, please send your CV to recruitment@scale.tech.