Scale - Careers

Lifecycle Marketing Specialist/Manager

Scale is a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Through our proprietary eCommerce and digital marketing engine, Scale transforms consumers’ end-to-end online shopping experience while increasing brand loyalty and retention. Scale’s growing portfolio of five brands and 70+ products helps hundreds of thousands of people live healthier lives.


THE ROLE

As the Lifecycle Marketing Specialist/Manager, you will support the Lifecycle Marketing team to retain customers and convert leads to first-time customers. You will participate in the planning, development, deployment and performance-reporting of SMS and email campaigns, with the bigger focus on SMS. This is a great opportunity for someone who enjoys the responsibility of seeing campaigns through from early stage to deployment and analysis, and has an excellent eye for details.


RESPONSIBILITIES

  • Assist in strategizing, planning and calendaring SMS campaigns 
    Write copy for SMS messages, coordinate images/videos, set up blasts and automated journeys in Iterable, our Email Service Provider (ESP), and work with cross-functional teams for content and approvals
    Produce and/or provide insights on SMS campaign performance reports with insightful comments and conclusions
    Write and set up email blasts, automated journeys, and QA other team members’ campaigns 
    Ensure marketing messages are conveyed clearly and delivered to the right audiences
    Proofread marketing campaigns for clarity, grammar, and spelling
    Ensure all communications follow industry policies and best practices

QUALIFICATIONS

  • 3+ years’ experience in Digital Marketing or Lifecycle Marketing, preferably with an ecommerce business
    Hands-on experience with an ESP or other digital software for setting up and deploying marketing campaigns including blasts and automated journeys
    Experience with formulas in Excel or Google Sheets
    Excellent copywriting skills and interpersonal skills
    Very keen eye for detail, both with technical QA and proofreading copy
    An ability to work under tight deadlines


WHAT WE OFFER:

  • Highly Competitive Compensation package
    Medical, dental, vision and life insurance
    Generous Paid time off
    Employer matching 401(k)
    Access to our Employee Wellness Program (2 x Mental Health Days, Floating Holiday, yoga and meditation classes)
    Paid Parental Leave
    ScaleGIVE - Charity Matching contribution - up to $500/year
    ScaleED - Professional Development - $200/year
    WFH Stipend - $100/month
    Employee discounts for all products across our brand portfolio
    Monthly and Quarterly Employee Bonding events (virtual team lunches, company wide quarterly events, virtual team building activities)
     

If you are interested, please send your CV to recruitment@scale.tech.