Scale - Careers
Brand Lead, Beauty
Scale is a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Through our proprietary eCommerce and digital marketing engine, Scale transforms consumers’ end-to-end online shopping experience while increasing brand loyalty and retention. Scale’s growing portfolio of five brands and 100+ products helps hundreds of thousands of people live healthier lives.
About the job:
As a Brand Lead, Beauty at Scale, you will oversee development and execution of industry-leading marketing strategy to support and elevate our brand launches and contribute to overall company goals across new launches, existing products and ongoing innovation pipeline. Drive forward best-in-class Customer First Experience and brand 360 degree OMNI-CHANNEL plans, with an emphasis on optimizing ecommerce/acquisition strategies.
This is a unique brand-building opportunity for someone wanting to leave their mark in the industry. As a Brand Lead, Beauty, you are responsible for defining strategies and building annual consumer and omni-channel brand marketing by understanding the consumer’s needs, customer and competitive landscape, business model metrics and market dynamics. You will spearhead the development and execution of marketing programs from ideation to launch, with ownership over the 360 omni-channel marketing plan. This includes working on all areas of the launch – building brand awareness in the market, overseeing the creation of all brand assets and educational content, close liaison with our omni- channel partners and external agency partners.
This role is for someone who thrives in an entrepreneurial environment with the ability to work autonomously.
Set vision and define success for brand and brand projects. Lead development of brand strategy and annual brand marketing plans. This includes business objectives, consumer and omni-channel strategies, and translation of strategies to the consumer through the marketing mix.
Business Results and Opportunity Assessment:
Analyze market and business to identify opportunities for growth, define strategies and ensure objectives are being realized. Exercise critical thinking to set high performance standards, measure for success, and adjust plans to deliver against a growth agenda. Lead post-launch analyses with support from cross-functional partners.
Business Plan and Project Management and Execution:
Define the business plan to deliver category and brand objectives. Manage all brand projects including, but not limited to, campaign development, omni-channel content creation, growth plan, and innovation to deliver on-time with executional excellence. Lead development of briefs that give focused direction to program teams/agencies to develop programs that build equity, drive household penetration and deliver business results. Plan and flawlessly execute launch 360 omni-channel marketing programs - including, but not limited to, assortment, launch go to market strategies, competitive deep dives, and management of PR/digital/social/website and lifecycle.
Creative, Content and Connections:
Build brand equity and create value with an ecosystem of creative omni-channel content and seamless connections thru to commerce. Define brand equity, set clear briefs and develop creativity behind big platform agnostic ideas. Oversee brand experience to seamlessly integrate across the consumer journey. Define data-based audiences, set content strategy and partner internally and externally to deliver communications objectives and strong marketing ROI.
Lead through P/L and manage budgeting:
Own and manage marketing budget, ensuring cross-functional alignment, and year end budget performance and delivery. Knowledge of P/L and cost management is an asset.
Skills & Capability Development:
Coach and develop Marketing Managers. Develop business objectives, performance, personal development, and training plans. Provide coaching, feedback, and guidance.
Cross Functional Management:
Partner with internal teams and external agencies to ensure all product/seasonal/strategic campaigns & activations are planned/executed on schedule and to budget.
Champion the Brand:
Drive alignment strategy with senior management and key commercial stakeholders. Responsible for consulting with cross-functional partners and driving alignment across the organization. Participate in key sales and agency presentations.
- 6+ years experience managing the creative side of a D2C ecommerce beauty or wellness brand as a Brand Manager or Associate Brand Manager
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and curating effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Up-to-date with latest trends and marketing best practices
- Degree in marketing or a related field beneficial
- You are a self-starter, a driver and you form great working relationship with peers
- You flourish in fast-paced environments
- MUST be willing to "roll up your sleeves" and take on many different tasks throughout the day
What We Offer:
- Salary Range: $100,000 - $120,000 (Dependent on experience)
- Fully Remote working position
- Monthly WFH stipend
- Excellent Medical, Dental, Vision and Life insurance
- Generous Paid Time Off program
- An amazing team to work alongside !!
If you are interested, please send your CV to firstname.lastname@example.org.