Scale - Careers

Associate Director, Content Marketing

About the job:

The Associate Director, Content Marketing, is responsible for managing and guiding a team of writers as well as  developing content strategy for a DTC CPG Nutritional supplements brand. 

Sample Responsibilities:

  • Maintain current knowledge and understanding of emerging trends and technologies and the ability to institute best practices for traditional and digital marketing products.
  • Know all pertinent industry and product information such as offer description, product features, product functionality, and customer benefits. 
  • Ensure the timely development and execution of content plan, campaigns and projects to ensure earnings, growth and profit goals are achieved.
  • Inspire and manage creative staff and freelancers to ensure their work meets the Company standards. Clearly articulate feedback and provide constructive oversight that elevates the creative product.
  • Guide the creative teams through creative conception, development and execution of concepts and departmental processes—with specific emphasis on copywriting, content marketing, video, and design.
  • Lead the team in creating and executing fresh, innovative concepts that enhance response strategies and achieve client objectives. Deliverables include DCMs, ads, web pages, webinars, etc.
  • Write in multiple brand voices for different demographics
  • Continue to grow and improve direct marketing guidelines and develop a repository of DM/DTC and Brand templates
  • Collaborate with team members at all levels to ensure projects are consistent with DM/DTC best practices, brand guidelines, compliance and overall project goals
  • Drive and increase in brand awareness and customer lifetime value.


  • 6+ years of relevant direct response copywriting experience in digital marketing
    • 3 + years experience managing a team of writers as a Copy Editor, ACD Copy or similar role
    • A proven track record of increasing revenue using direct response and branded content assets in various forms for multiple platforms. 
    • Specific experience and/or a great passion for the health, wellness and beauty industry
    • Excellent people management and organizational skills

What We Offer:

  • Salary Range: $100,000 - $120,000 (Dependent on experience)
  • Fully Remote working position
  • Monthly WFH stipend 
  • Excellent Medical, Dental, Vision and Life insurance
  • 401K
  • Generous Paid Time Off program
  • Discounted Products
  • An amazing team to work alongside !!

If you are interested, please send your CV to